Consumers, characters, and products: A balance model of sitcom product placement effects

Journal of Advertising

Volumn 35, Issue 1, 2006, Pages 7-21

  Russell, Cristel Antonia ^a   Stern, Barbara B ^b  

^a HEC PARIS   (France)

^b State University of New Jersey   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646481642     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350101     Document Type: Article

References (69)

1. Auty, Susan, and Charlie Lewis (2004), "Exploring Children's Choice: The Reminder Effect of Product Placement," Psychology and Advertising, 21 (9), 697-713.
2. Babin, Laurie, and Sheri Thompson Carder (1996), "Viewers' Recognition of Brands Placed Within a Film," International Journal of Advertising, 15 (2), 140.
3. Bachmann, Duane P., John Elfrink, and Gary Vazzana (1999), "Email and Snail Mail Face Off in Rematch," Marketing Research, 11 (4), 1-11.
4. Balasubramanian, Siva K. (1994), "Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues," Journal of Advertising, 23 (4), 29-46.
5. Bandura, Albert (1976), Social Learning Theory, Chicago: Aldine-Atherton.
6. Brown, Les (1992), Encyclopedia of Television, 3d ed., Detroit: Gale Research.
7. Butler, Robert W. (2001), "Calling on Hollywood Sprint Rep Keeps Phones Busy Competing for Product Placement in Movies," Kansas City Star (January 13), El.
8. Campbell, Donald T., and Julian C. Stanley (1966), Experimental and Quasi-experimental Designs for Research, Chicago: Rand McNally.
9. Carter, Bill (2001), "New Reality Show Planning to Put Ads Between the Ads," New York Times (April 30), A1, A17.
10. _ (2003), "Reality Shows Alter Way TV Does Business," New York Times (January 25), C1, C14.
11. Carter, Reon (2000), "PJs Have Their Days; No Longer Just a Sleepy Fashion, Cozy Pajamas Get a Leg Up on Comfy Competitors," Cincinnati Enquirer (January 13), E01.
12. Cawelti, John (1970), The Six Gun Mystique, Bowling Green, OH: Bowling Green University Press.
13. Chang, Jennifer E., and W. Edward Roth (2000), "When Is Cranberry Sauce Shaped Like a Can? An Investigation of Cultural Capital, Gender and Consumption in Television Programming," in Fifth Proceedings of the Association of Consumer Research on Gender, Marketing, and Consumer Behavior, J. Schroeder and C. Otnes, eds., Urbana: University of Illinois, 107-123.
14. Churchill, Gilbert A., and George Moschis (1979), "Television and Interpersonal Influences on Adolescent Consumer Learning, "Journal of Consumer Research, 6 (June), 23-35.
15. Consoli, John (2004), "Running in Place(ment)," Brandweek, 45 (28), 4, 6.
16. Cornwell, T. Bettina, and Bruce Keillor (1996), "Contemporary Literature and the Embedded Consumer Culture: The Case of Updike's Rabbit," in Empirical Approaches to Literature and Aesthetics: Advances in Discourse Processes, Roger J. Kreuz and Mary Sue MacNealy, eds., Norwood, NJ: Ablex, 559-572.
17. d'Astous, Alain, and Nathalie Seguin (1999), "Consumer Reactions to Product Placement Strategies in Television Sponsorship," European Journal of Marketing, 33 (9/10), 896-910.
18. Davila, Arlene (1998), "El Kiosko Budweiser: The Making of a 'National' Television Show in Puerto Rico," American Ethnologist, 25 (3), 452-470.
19. Davis, Jody, and Caryl E. Rusbult (2001), "Attitude Alignment in Close Relationships, "Journal of Personality and Social Psychology, 81 (1), 65-84.
20. DeLorme, Denise E., and Leonard N. Reid (1999), "Moviegoers' Experiences and Interpretations of Brands in Films Revisited," Journal of Advertising, 28 (2), 71-96.
21. Eaton, Mick (1978/79), "TV Sitcom," Screen, 19 (Winter), 65-68.
22. Esslin, Martin (1976), An Anatomy of Drama, London: Temple Smith.
23. Feuer, Jane (1992), "Genre Study and Television," in Channels of Discourse, Reassembled, 2d ed., Robert C. Allen, ed., Chapel Hill: University of North Carolina Press, 138-160.
24. Fiske, John (1987), Television Culture, London: Routledge.
25. Fowler, Alastair (1982), An Introduction to the Theory of Genres and Modes, Cambridge: Harvard University Press.
26. French, John R. P., Jr., and Bertram Raven (1959), "The Bases of Social Power," in Studies in Social Power, D. Cartwright, ed., Ann Arbor: University of Michigan Press, 150-167.
27. Frye, Northrop ([1957] 1973), Anatomy of Criticism: Four Essays, Princeton: Princeton University Press.
28. Gould, Stephen J., Pola B. Gupta, and Sonja Grabner-Kräuter (2000), "Product Placements in Movies: A Cross-Cultural Analysis of Austrian, French and American Consumers' Attitudes Toward This Emerging, International Promotional Medium, "Journal of Advertising, 29 (4), 41-58.
29. Gupta, Pola B., and Kenneth R. Lord (1998), "Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall, "Journal of Current Issues and Research in Advertising, 20 (1), 47-59.
30. Heider, Fritz (1946), "Attitudes and Cognitive Organization," Journal of Psychology, 21, 107-112.
31. _ (1958), The Psychology of Interpersonal Relations, New York: John Wiley.
32. Hirschman, Elizabeth C. (1988), "The Ideology of Consumption: A Structural-Syntactical Analysis of 'Dallas' and 'Dynasty,'" Journal of Consumer Research, 15 (December), 344-359.
33. _, Linda Scott, and William B. Wells (1998), "A Model of Product Discourse: Linking Consumer Practice to Cultural Texts," Journal of Advertising, 27 (Spring), 33-50.
34. _, and Craig J. Thompson (1997), "Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media," Journal of Advertising, 26 (Spring), 43-60.
35. Holbrook, Morris B., and Mark W. Grayson (1986), "The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in 'Out of Africa,'" Journal of Consumer Research, 13 (December), 374-381.
36. Horton, Donald, and R. Richard Wohl (1956), "Mass Communication and Para-social Interaction," Psychiatry, 19 (August), 215-229.
37. Hundley, Heather L. (1995), "The Naturalization of Beer in Cheers," Journal of Broadcasting and Electronic Media, 39 (3), 350-359.
38. Jenkins, Henry (1992), Textual Poachers, New York: Routledge.
39. Kozinets, Robert V. (2001), "Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption, "Journal of Consumer Research, 28 (June), 67-88.
40. Lavin, Marilyn (1995), "Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera," Journal of Consumer Research, 22 (June), 75-89.
41. Levin, Harry (1987), Playboys and Killjoys: An Essay on the Theory and Practice of Comedy, New York: Oxford University Press.
42. Levy, Sidney (1962), "Phases in Changing Interpersonal Relations," Merrill-Palmer Quarterly of Behavior and Development, 8 (2), 121-128.
43. Maccoby, Eleanor E., and William Cody Wilson (1957), "Identification and Observational Learning from Films," Journal of Abnormal and Social Psychology, 55 (1), 76-87.
44. McCracken, Grant (1986), "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, 13 (1), 71-84.
45. Marshall, Norm, and Dean Ayers (1998), "Product Placement Worth More Than Its Weight," Brandweek, 39 (6), 16-17.
46. Neale, Steve, and Frank Krutnik (1990), Popular Film and Television Comedy, London: Routledge.
47. Nelson, Michelle R. (2002), "Recall of Brand Placements in Computer/Video Games," Journal of Advertising Research, 42 (2), 80-92.
48. Newcomb, Horace, and Paul M. Hirsch (1983), "Television as a Cultural Forum, Implications for Research," Quarterly Review of Film Studies, 8 (Summer), 45-55.
49. Newcomb, T. M. (1959), "Individual Systems of Orientation," in Psychology: A Study of Science, vol. 3, S. Koch, ed., New York: McGraw Hill, 384-422.
50. Osgood, Charles E., and Percy H. Tannenbaum (1955), The Measurement of Meaning, Chicago: University of Illinois Press.
51. Pfister, Manfred (1991), The Theory and Analysis of Drama, Cambridge: Cambridge University Press.
52. Piccalo, Gina (2004) "TiVo Will No Longer Skip Past Advertisers," Los Angeles Times (Internet edition; November 17), www.latimes.com/business/la-et-tiv017nov17,4464624,print.story? coll-la-home-headlines (accessed January 17, 2006).
53. PQ Media (2005), "Product Placement Spending in Media 2005," available at www.pqmedia.com/product-placement-spending-in-media.html (accessed March 31, 2005).
54. Rubin, Alan M., Elizabeth M. Perse, and Robert Powell (1985), "Loneliness, Parasocial Interaction, and Local Television News Viewing," Human Communication Research, 12 (2), 155-180.
55. Russell, Cristel A. (2002), "Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude," Journal of Consumer Research, 29 (December), 306-318.
56. _, and Christopher P. Puto (1999), "Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness," Marketing Letters, 10(4), 387-401.
57. _, Andrew T. Norman, and Susan E. Heckler (2004), "The Consumption of Television Programming: Development and Validation of the Connectedness Scale," Journal of Consumer Research, 31 (2), 150-161.
58. Sherry, John, F. (1995), "Bottomless Cup, Plug-In Drug: A Telethnography of Coffee," Visual Anthropology, 1 (4), 351-370.
59. Solomon, Michael R., and Basil G. Englis (1994), "Reality Engineering: Blurring the Boundaries Between Commercial Signification and Popular Culture," Journal of Current Issues and Research in Advertising, 16 (2), 1-17.
60. _, and Lawrence Greenberg (1993), "Setting the Stage: Collective Selection in the Stylistic Context of Commercials," Journal of Advertising, 22 (March), 11-24.
61. Stanley, T. L. (1998), "Wanted: Ally McBeal," Brandweek, 39 (31), 32-35.
62. Tezinde, Tito, Brett Smith, and Jamie Murphy (2002), "Getting Permission: Exploring Factors Affecting Permission Marketing," Journal of Interactive Marketing, 16 (4), 28-36.
63. Thompson, Robert (2001), "Reality and the Future of Television," Television Quarterly, 31 (Winter), 20-25.
64. Tueth, M. (2000), "Fun City: TV's Urban Situation Comedies of the 1990s,"Journal of Popular Film and Television, 28 (3), 98-107.
65. Tulloch, John C., and Henry Jenkins (1995), Science Fiction Audiences: Watching Doctor Who and Star Trek, London: Routledge.
66. von Feilitzen, Cecilia, and Olga Linné (1975), "The Effects of Television on Children and Adolescents Identifying with Television Characters," Journal of Communication, 4 (4), 31-55.
67. Vranica, Suzanne (2004), "Product-Placement Sheds Its Cozy Trappings," Wall Street Journal (September 23), Section B.
68. Wells, William D. (2001), "The Perils of N = 1," Journal of Consumer Research, 28 (December), 494-498.
69. Wolff, Jurgen (1988), Successful Sitcom Writing, New York: St. Martin's Press.