The effects of program involvement on commercial exposure and recall in a naturalistic setting

Journal of Advertising

Volumn 36, Issue 1, 2007, Pages 121-137

  Moorman, Marjolein ^a,b   Neijens, Peter C ^a   Smit, Edith G ^a  

^a Laboratory for Experimental and Clinical Immunology   (Netherlands)

^b SWOCC(Foundation for Fundamental Research on Brand Communication)   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34047126889     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360109     Document Type: Article

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