Brand placement recognition: The influence of presentation mode and brand familiarity

Journal of Promotion Management

Volumn 10, Issue 1-2, 2004, Pages 185-202

  Brennan, Ian ^a   Babin, Laurie A ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Audio cues; Brand placement; Movies; On set placements; Product placement; Recognition

Indexed keywords

EID: 85011457580     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v10n01_13     Document Type: Article

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