Money well spent? An experimental investigation of the effects of advertorials on citizen opinion

American Politics Research

Volumn 32, Issue 5, 2004, Pages 546-569

  Cooper, Christopher A ^a   Nownes, Anthony J ^b,c  

^a WESTERN CAROLINA UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Advertorials; Experimental methods; Interest groups; Media effects

Indexed keywords

EID: 4243053682     PISSN: 1532673X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1532673X04263829     Document Type: Article

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