Fifty years using the wrong model of advertising

International Journal of Market Research

Volumn 50, Issue 1, 2008, Pages 29-59

  Heath, Robert ^a   Feldwick, Paul ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

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EID: 39149121844     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530805000105     Document Type: Review

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