Video news releases: Effects on viewer recall and attitudes

Public Relations Review

Volumn 22, Issue 4, 1996, Pages 369-378

  Owen, Anne R ^a   Karrh, James A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030527129     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(96)90029-6     Document Type: Article

References (17)

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