A comparative analysis of three communication formats: Advertising, infomercial, and direct experience

Journal of Advertising

Volumn 29, Issue 4, 2000, Pages 59-75

  Singh, Mandeep ^a   Balasubramanian, Siva K ^b   Chakraborty, Goutam ^c  

^a WESTERN ILLINOIS UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 0040566762     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673624     Document Type: Article

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