Promotion dynamics

Foundations and Trends in Marketing

Volumn 3, Issue 4, 2009, Pages 177-268

  Neslin, Scott A ^a   Van Heerde, Harald J ^b  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70549092142     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000010     Document Type: Article

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