A model for the effects of psychological pricing in Gabor-Granger price studies

Journal of Economic Psychology

Volumn 19, Issue 2, 1998, Pages 237-260

  Wedel, Michel ^a   Leeflang, Peter S H ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

C25; Gabor Granger price experiment; Mixture model; Pricing; Splines

Indexed keywords

EID: 0001021385     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(98)00006-3     Document Type: Article

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