Transaction decoupling: How price bundling affects the decision to consume

Journal of Marketing Research

Volumn 38, Issue 1, 2001, Pages 30-44

  Soman, Dilip ^a   Gourville, John T ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035530172     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.1.30.18828     Document Type: Article

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