New empirical generalizations on the determinants of price elasticity

Journal of Marketing Research

Volumn 42, Issue 2, 2005, Pages 141-156

  Bijmolt, Tammo H A ^a   Van Heerde, Harald J ^b   Pieters, Rik G M ^b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14844282526     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.2.141.62296     Document Type: Article

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