The long-term impact of promotion and advertising on consumer brand choice

Journal of Marketing Research

Volumn 34, Issue 2, 1997, Pages 248-261

  Mela, Carl F ^a   Gupta, Sunil ^a   Lehmann, Donald R ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0031488108     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151862     Document Type: Article

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