Analyzing brand competition across subcategories

Journal of Marketing Research

Volumn 41, Issue 4, 2004, Pages 448-456

  Wedel, Michel ^a   Zhang, Jie ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10844254802     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.4.448.47017     Document Type: Article

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