Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?

International Journal of Research in Marketing

Volumn 22, Issue 3, 2005, Pages 239-254

  Klapper, Daniel ^a   Ebling, Christine ^a   Temme, Jarg ^a  

^a UNIVERSITY OF KIEL   (Germany)

Author keywords

Heterogeneity; Loss aversion; Reference price

Indexed keywords

EID: 27244443544     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2004.09.002     Document Type: Article

References (25)

1. G.M. Allenby N. Arora & J.L. Ginter On the heterogeneity of demand Journal of Marketing Research 35 1998 384-389
2. G. Baltas & P. Doyle Random utility models in marketing research: A survey Journal of Business Research 51 2001 115-125
3. D.R. Bell & R.E. Bucklin The role of internal reference points in the category purchase decision Journal of Consumer Research 26 1999 128-142
4. D.R. Bell & J.M. Lattin Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity Marketing Science 19 2 2000 185-200
5. R.A. Briesch L. Krishnamurthi T. Mazumdar & S.P. Raj A comparative analysis of reference price models Journal of Consumer Research 24 1997 202-214
6. K. Chang S. Siddarth & C.B. Weinberg The impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects Marketing Science 18 2 1999 178-192
7. T. Erdem G.E. Mayhew & B. Sun Understanding reference-price shoppers: A within- and cross-category analysis Journal of Marketing Research 38 4 2001 445-457
8. A. Gelman J.B. Carlin H.S. Stern & D.B. Rubin Bayesian data analysis 1995 Chapman and Hall London
9. P.M. Guadagni & J.D.C. Little A logit model of brand choice calibrated on scanner data Marketing Science 2 1983 203-238
10. B.G.S. Hardie E.J. Johnson & P.S. Fader Modeling loss aversion and reference dependence effects on brand choice Marketing Science 12 4 1993 378-394
11. M.U. Kalwani C.K. Yim H.J. Rinne & Y. Sugita A price expectations model of customer brand choice Journal of Marketing Research 27 1990 251-262
12. G. Kalyanaram & J.D.C. Little An empirical analysis of latitude of price acceptance in consumer package goods Journal of Consumer Research 21 1994 408-418
13. G. Kalyanaram & R.S. Winer Empirical generalizations from reference price research Marketing Science 14 3 1995 161-169
14. W.A. Kamakura & G.J. Russell A probabilistic choice model for market segmentation and elasticity structure Journal of Marketing Research 26 1989 379-390
15. V. Kumar K. Karande & W.J. Reinartz The impact of internal and external reference prices on brand choice: The moderating role of contextual variables Journal of Retailing 74 3 1998 401-426
16. J.M. Lattin & R.E. Bucklin Reference effects of price and promotion on brand choice behavior Journal of Marketing Research 26 1989 299-310
17. J.J. Louviere D.A. Hensher & J.D. Swait Stated choice methods: Analysis and applications 2000 Cambridge University Press
18. G. Madalla Limited-dependent and qualitative variables in econometrics 1983 University Press Cambridge
19. T. Mazumdar & P. Papatla Loyalty differences in the use of internal and external reference prices Marketing Letters 6 2 1995 111-122
20. T. Mazumdar & P. Papatla An investigation of reference price segments Journal of Marketing Research 37 2000 246-258
21. D. McFadden & K. Train Mixed MNL models for discrete response Journal of Applied Econometrics 15 2000 447-470
22. M.A. Newton & A.E. Raftery Approximate Bayesian inference with the weighted likelihood bootstrap Journal of the Royal Statistical Society 56 1 1994 3-48
23. K. Train Discrete choice methods with simulation 2002 Cambridge University Press Cambridge
24. A. Tversky & D. Kahneman Loss aversion in riskless choice: A reference dependent model Quarterly Journal of Economics 106 1991 1039-1061
25. R.S. Winer A reference price model of brand choice for frequently purchased products Journal of Consumer Research 13 1986 250-256