Decomposing promotional effects with a dynamic structural model of flexible consumption

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 487-498

  Chan, Tat ^a   Narasimhan, Chakravarthi ^a   Zhang, Qin ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Consumer heterogeneity; Decomposition of promotional effects; Dynamic structural model; Flexible consumption

Indexed keywords

EID: 49949101307     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.487     Document Type: Article

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