Measuring the dynamic effects of promotions on brand choice

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 20-35

  Papatla, Purushottam ^a   Krishnamurthi, Lakshman ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030493268     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152010     Document Type: Article

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