The determinants of pre- and postpromotion dips in sales of frequently purchased goods

Journal of Marketing Research

Volumn 41, Issue 3, 2004, Pages 339-350

  Macé, Sandrine ^a   Neslin, Scott A ^b  

^a ESMT European School of Management and Technology   (Germany)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344694989     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.3.339.35992     Document Type: Review

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