Determining segmentation in sales response across consumer purchase behaviors

Journal of Marketing Research

Volumn 35, Issue 2, 1998, Pages 189-197

  Bucklin, Randolph E ^a   Gupta, Sunil ^b   Siddarth, S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032385948     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151847     Document Type: Article

References (16)

1. Ben-Akiva, Moshe and Steve R. Lerman (1985), Discrete Choice Analysis. Cambridge, MA: MIT Press.
2. Bucklin, Randolph E. and Sunil Gupta (1992), "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Approach," Journal of Marketing Research, 29 (May), 201-15.
3. _ and James M. Lattin (1991), "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, 10 (Winter), 24-39.
4. Chiang, Jeongwen (1991), "A Simultaneous Approach to the Whether, What, and How Much to Buy Questions," Marketing Science, 10 (Fall), 297-315.
5. Chintagunta, Pradeep (1993), "Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households," Marketing Science, 12 (Spring), 184-208.
6. Gensch, Dennis H. (1985), "Empirically Testing a Disaggregate Choice Model for Segments," Journal of Marketing Research, 26 (May), 230-36.
7. Guadagni, Peter M. and John D.C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, 2 (Summer), 203-38.
8. _ and _ (in press), "When and What to Buy: A Nested Logit Model of Coffee Purchases," Journal of Forecasting, forthcoming.
9. Gupta, Sunil (1988), "Impact of Sales Promotions on When, What, and How Much to Buy," Journal of Marketing Research, 25 (November), 342-55.
10. Jain, Dipak C., Naufel J. Vilcassim, and Pradeep K. Chintagunta (1994), "A Random Coefficients Logit Brand-Choice Model Applied to Panel Data," Journal of Business and Economic Statistics, 12 (3), 317-28.
11. Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-90.
12. Krishnamurthi, Lakshman and S.P. Raj (1988), "A Model of Brand Choice and Purchase Quantity Price Sensitivities," Marketing Science, 7 (Winter), 1-20.
13. _ and _ (1991), "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, 10 (Spring), 172-83.
14. Maddala, G. S. (1983), Limited Dependent and Qualitative Variables in Econometrics. Cambridge, UK: Cambridge University Press.
15. McKelvey, Richard D. and William Zavoina (1975), "A Statistical Model for the Analysis of Ordinal Level Dependent Variables," Journal of Mathematical Sociology, 4 (1), 103-20.
16. Neslin, Scott A., Caroline Henderson, and John Quelch (1985), "Consumer Promotions and the Acceleration of Product Purchases," Marketing Science, 4 (Spring), 147-65.