Estimating the impact of consumer expectations of coupons on purchase behavior: A dynamic structural model

Marketing Science

Volumn 15, Issue 3, 1996, Pages 262-279

  Gönül, Füsun ^a   Srinivasan, Kannan ^a  

^a NONE

Author keywords

Consumer expectations; Econometrics; Estimable stochastic dynamic programming models; Promotions; Structural models

Indexed keywords

EID: 0030524938     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.3.262     Document Type: Article

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