The effect of promotion on consumption: Buying more and consuming it faster

Journal of Marketing Research

Volumn 35, Issue 3, 1998, Pages 390-398

  Ailawadi, Kusum L ^a   Neslin, Scott A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032372118     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152036     Document Type: Article

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