When do price thresholds matter in retail categories?

Marketing Science

Volumn 26, Issue 1, 2007, Pages 83-100

  Pauwels, Koen ^a   Srinivasan, Shuba ^b   Franses, Philip Hans ^c  

^a DARTMOUTH COLLEGE   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

Asymmetric price thresholds; Empirical generalizations; Kinked demand curve; Smooth transition regression models; Time series analysis

Indexed keywords

EID: 34247529541     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0207     Document Type: Article

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