Measuring consumer and competitive impact with elasticity decompositions

Journal of Marketing Research

Volumn 44, Issue 4, 2007, Pages 636-646

  Steenburgh, Thomas J ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36349023234     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.4.636     Document Type: Article

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