The impact of heterogeneity in purchase timing and price responsiveness on estimates of sticker shock effects

Marketing Science

Volumn 18, Issue 2, 1999, Pages 178-192

  Chang, Kwangpil ^a   Siddarth, S ^b   Weinberg, Charles B ^c  

^a JD Power and Associates   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Buyer behavior; Choice models; Hierarchical bayes approach; Reference price

Indexed keywords

EID: 0033245996     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.2.178     Document Type: Article

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