A framework for investigating habits, "the hand of the past," and heterogeneity in dynamic brand choice

Marketing Science

Volumn 15, Issue 3, 1996, Pages 280-299

  Rishin, Roy ^a   Chintagunta, Pradeep K ^a   Haldar, Sudeep ^a  

^a NONE

Author keywords

Brand choice; Econometric models; Estimation and other statistical techniques

Indexed keywords

EID: 0030526935     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.3.280     Document Type: Article

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