Modeling multiple sources of state dependence in random utility models: A distributed lag approach

Marketing Science

Volumn 23, Issue 2, 2004, Pages

  Seetharaman, P B ^a  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

Brand choice; Distributed lags; Habit persistence; Lagged choices; Lagged utilities; Marketing carryover; Random utility; Serial correlation; State dependence

Indexed keywords

EID: 3543126095     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1030.0024     Document Type: Article

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