Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity

Marketing Science

Volumn 19, Issue 2, 2000, Pages 185-200

  Bell, David R ^a   Lattin, James M ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Choice models; Empirical generalization; Loss aversion; Reference dependence; Reference price; Sticker shock

Indexed keywords

EID: 0034146067     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.2.185.11802     Document Type: Article

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