The estimation of pre-and postpromotion dips with store-level scanner data

Journal of Marketing Research

Volumn 37, Issue 3, 2000, Pages 383-395

  Van Heerde, Harald J ^a   Leeflang, Peter S H ^a   Wittink, Dick R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034337205     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.3.383.18782     Document Type: Article

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