Varying parameter models to accommodate dynamic promotion effects

Journal of Econometrics

Volumn 89, Issue 1-2, 1998, Pages 249-268

  Foekens, Eijte W ^a   Leeflang, Peter S H ^a   Wittink, Dick R ^a,b  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b The Samuel Curtis Johnson Graduate School of Management   (United States)

Author keywords

Sales promotion models; Scanner data; Time series of cross sections

Indexed keywords

EID: 0000198451     PISSN: 03044076     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0304-4076(98)00063-3     Document Type: Article

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