Measuring cross-category price effects with aggregate store data

Management Science

Volumn 52, Issue 10, 2006, Pages 1594-1609

  Song, Inseong ^a   Chintagunta, Pradeep K ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Aggregate logit model; Cross category analysis; Endogeneity; Heterogeneity

Indexed keywords

AGGREGATE LOGIC MODEL; CROSS-CATEGORY ANALYSIS; ENDOGENEITY; HETEROGENEITY;

APPROXIMATION THEORY; COMPUTER SIMULATION; MATHEMATICAL MODELS; PRODUCTION ENGINEERING; REGRESSION ANALYSIS;

MARKETING;

EID: 33749664538     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0563     Document Type: Article

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