Observed and unobserved preference heterogeneity in brand-choice models

Marketing Science

Volumn 25, Issue 4, 2006, Pages 322-335

  Horsky, Dan ^a   Misra, Sanjog ^a   Nelson, Paul ^a  

^a UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Discrete choice; Heterogeneity; Scanner data

Indexed keywords

EID: 33747454616     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0192     Document Type: Article

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