The effects of reference prices on bidding behavior in interactive pricing mechanisms

Journal of Interactive Marketing

Volumn 22, Issue 4, 2008, Pages 2-18

  Wolk, Agnieszka ^a   Spann, Martin ^b  

^a GOETHE UNIVERSITY   (Germany)

^b UNIVERSITY OF PASSAU   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56749179005     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20118     Document Type: Article

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