The "shopping basket": A model for multicategory purchase incidence decisions

Marketing Science

Volumn 18, Issue 2, 1999, Pages 95-114

  Manchanda, Puneet ^a   Ansari, Asim ^b   Gupta, Sunil ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b Howard Hughes Medical Institute   (United States)

Author keywords

Hierarchical Bayes Models; Micromarketing; Multicategory Models; Multivariate Probit Model; Retailing; Shopping Baskets

Indexed keywords

EID: 0033474408     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.2.95     Document Type: Article

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