Promotion profitability for a retailer: The role of promotion, brand, category, and store characteristics

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 518-535

  Ailawadi, Kusum L ^a   Harlam, Bari A ^b   César, Jacques ^c   Trounce, David ^d  

^a DARTMOUTH COLLEGE   (United States)

^b CVS Caremark   (United States)

^c Mercer Management Consulting   (United Kingdom)

^d Mercer Management Consulting   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751580743     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.518     Document Type: Article

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