Parameter bias from unobserved effects in the multinomial logit model of consumer choice

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 410-426

  Abramson, Charles ^a   Andrews, Rick L ^d   Currim, Imran S ^b   Jones, Morgan ^c  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c University of North Carolina at Chapel Hill   (United States)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346251     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.410.18791     Document Type: Review

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