How biased household inventory estimates distort shopping and storage decisions

Journal of Marketing

Volumn 70, Issue 4, 2006, Pages 118-135

  Chandon, Pierre ^a   Wansink, Brian ^b,c  

^a Department of Marketing   (China)

^b Department of Applied Economics and Mangement ^*  (United States)

^c Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750837980     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.4.118     Document Type: Article

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