Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers

Psychology and Marketing

Volumn 34, Issue 10, 2017, Pages 972-986

  Pappas, Ilias O ^a,b   Kourouthanassis, Panos E ^b   Giannakos, Michail N ^a   Chrissikopoulos, Vassilios ^b  

^a NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

^b IONIAN UNIVERSITY   (Greece)

Author keywords

emotions; information processing theory; intention to purchase; online shopping; personalization; persuasion

Indexed keywords

EID: 85029231003     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.21036     Document Type: Article

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