Heterogeneity in the Effects of Online Persuasion

Journal of Interactive Marketing

Volumn 26, Issue 3, 2012, Pages 176-188

  Kaptein, Maurits ^a,c   Eckles, Dean ^b  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b PHILIPS RESEARCH LABORATORIES   (Netherlands)

^c STANFORD UNIVERSITY   (United States)

Author keywords

Adaptive marketing; Individual differences; Influence strategies; Online commerce; Persuasion

Indexed keywords

EID: 84862501430     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2012.02.002     Document Type: Article

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