The role of personality traits and perceived values in persuasion: An elaboration likelihood model perspective on online shopping

Social Behavior and Personality

Volumn 36, Issue 10, 2008, Pages 1379-1400

  Chen, Shu Hui ^a   Lee, Kuan Ping ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Approach behavior; Elaboration likelihood model; Hedonic value; Personality trait; Utilitarian value

Indexed keywords

EID: 59149102189     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2008.36.10.1379     Document Type: Article

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