Differential Effects of Value Consciousness and Coupon Proneness on Consumers' Persuasion Knowledge of Pricing Tactics

Journal of Retailing

Volumn 88, Issue 1, 2012, Pages 20-33

  Pillai, Kishore Gopalakrishna ^b   Kumar, V ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Consumer knowledge; Coupon proneness; Knowledge calibration; Pricing tactics persuasion knowledge (PTPK); Value consciousness

Indexed keywords

EID: 84856956283     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.03.002     Document Type: Article

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