Gucci versus old navy: Interplay of brand personality and regulatory focus in advertising persuasion

Psychology and Marketing

Volumn 30, Issue 12, 2013, Pages 1076-1087

  Kim, Dong Hoo ^a   Sung, Yongjun ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84886611049     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20668     Document Type: Article

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