The effects of web personalization on user attitude and behavior: An integration of the elaboration likelihood model and consumer search theory

MIS Quarterly: Management Information Systems

Volumn 38, Issue 2, 2014, Pages 497-520

  Ho, Shuk Ying ^a   Bodoff, David ^b  

^a AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

^b UNIVERSITY OF HAIFA   (Israel)

Author keywords

Attitude confidence; Attitude persistence; Consumer search theory; Elaboration likelihood model; Web personalization

Indexed keywords

BEHAVIORAL RESEARCH; ECONOMIC AND SOCIAL EFFECTS; MARKETING; PUBLISHING;

ATTITUDE CONFIDENCE; ATTITUDE PERSISTENCE; ELABORATION LIKELIHOOD MODELS; SEARCH THEORY; WEB PERSONALIZATION;

CONSUMER BEHAVIOR;

EID: 84905054284     PISSN: 02767783     EISSN: 21629730     Source Type: Journal    
DOI: 10.25300/MISQ/2014/38.2.08     Document Type: Article

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