Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 45-60

  Meyers Levy, Joan ^b   Malaviya, Prashant ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033470263     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252100     Document Type: Article

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