Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Journal of Personality and Social Psychology

Volumn 86, Issue 2, 2004, Pages 205-218

  Lee, Angela Y ^a,c   Aaker, Jennifer L ^b,d  

^a NORTHWESTERN UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

^d STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; AFFECT; ARTICLE; ATTITUDE; COMMERCIAL PHENOMENA; FEMALE; HUMAN; MALE; MARKETING; MOTIVATION; PERSUASIVE COMMUNICATION; QUESTIONNAIRE;

ADULT; ADVERTISING; AFFECT; ATTITUDE; COMMERCE; FEMALE; GOALS; HUMANS; MALE; MARKETING; MOTIVATION; PERSUASIVE COMMUNICATION; QUESTIONNAIRES;

EID: 1342325082     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.86.2.205     Document Type: Article

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