Web personalization as a persuasion strategy: An elaboration likelihood model perspective

Information Systems Research

Volumn 16, Issue 3, 2005, Pages 271-291

  Tam, Kar Yan ^a   Ho, Shuk Ying ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Elaboration likelihood model; Human computer interaction; Persuasion; Preference matching; Recommendation set size; Sorting cue; Web personalization

Indexed keywords

COLLABORATIVE FILTERING; DATA MINING; DISTRIBUTED COMPUTER SYSTEMS; SALES; SORTING; WEB CRAWLER;

ELABORATION LIKELIHOOD MODELS; PERSUASION; PREFERENCE MATCHING; RECOMMENDATION SET SIZE; WEB PERSONALIZATION;

HUMAN COMPUTER INTERACTION;

EID: 25844473207     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1050.0058     Document Type: Review

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