Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition

Personality and Social Psychology Bulletin

Volumn 34, Issue 6, 2008, Pages 769-778

  Haddock, Geoffrey ^a,b   Maio, Gregory R ^a,b   Arnold, Karin ^a   Huskinson, Thomas ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Affect; Cognition; Message content; Persuasion

Indexed keywords

ADOLESCENT; ADULT; AFFECT; ARTICLE; ATTITUDE; CLASSIFICATION; COGNITION; COMPARATIVE STUDY; DEPENDENT PERSONALITY DISORDER; EMOTION; FEMALE; HUMAN; INDIVIDUALITY; MALE; PERSONALITY; PERSONALITY TEST; PERSUASIVE COMMUNICATION; QUESTIONNAIRE; READING;

ADOLESCENT; ADULT; AFFECT; ATTITUDE; COGNITION; DEPENDENCY (PSYCHOLOGY); EMOTIONS; FEMALE; HUMANS; INDIVIDUALITY; MALE; PERSONALITY; PERSONALITY INVENTORY; PERSUASIVE COMMUNICATION; QUESTIONNAIRES; READING;

EID: 43449083195     PISSN: 01461672     EISSN: 15527433     Source Type: Journal    
DOI: 10.1177/0146167208314871     Document Type: Article

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