Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits

Psychological Science

Volumn 23, Issue 6, 2012, Pages 578-581

  Hirsh, Jacob B ^a   Kang, Sonia K ^a,b   Bodenhausen, Galen V ^c,d  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF TORONTO   (Canada)

^c NORTHWESTERN UNIVERSITY   (United States)

^d NORTHWESTERN UNIVERSITY   (United States)

Author keywords

attitudes; individual differences; personality; preferences

Indexed keywords

EID: 84862221631     PISSN: 09567976     EISSN: 14679280     Source Type: Journal    
DOI: 10.1177/0956797611436349     Document Type: Article

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