Fear and loving in las vegas: Evolution, emotion, and persuasion

Journal of Marketing Research

Volumn 46, Issue 3, 2009, Pages 384-395

  Griskevicius, Vladas ^a   Goldstein, Noah J ^b   Mortensen, Chad R ^c   Sundie, Jill M ^c   Cialdini, Robert B ^d   Kenrick, Douglas T ^d  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

^d UNIVERSITY OF HOUSTON   (United States)

Author keywords

Advertising; Emotion; Evolutionary models; Motivation; Persuasion

Indexed keywords

EID: 68649090463     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.3.384     Document Type: Article

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