Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience

Journal of Interactive Marketing

Volumn 26, Issue 4, 2012, Pages 223-234

  van Noort, Guda ^a   Voorveld, Hilde A M ^a   van Reijmersdal, Eva A ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Information processing; Online flow; Online persuasion; Web site interactivity

Indexed keywords

EID: 84865601096     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.11.002     Document Type: Article

References (58)

1. Amichai-Hamburger Yair, Kaynar Or, Fine Adi The Effects of Need for Cognition on Internet Use. Computers in Human Behavior 2007, 23(1):880-891.
2. Ariely Dan Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences. Journal of Consumer Research 2000, 27:233-248.
3. Baron Reuben M., Kenny David A. The Moderator-mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology 1986, 51:1173-1182.
4. Cacioppo John T., Petty Richard E. Social Psychological Procedures for Cognitive Response Assessment: The Thought Listing Technique. Cognitive Assessment 1981, 309-342. Guilford, New York. T.V. Merluzzi, C.R. Glass, G. Myles (Eds.).
5. Chaiken Shelly, Maheswaran Durairaj Heuristic Processing Can Bias Systematic Processing: Effects of Source Credibility, Argument Ambiguity, and Task Importance on Attitude Judgment. Journal of Personality and Social Psychology 1994, 66(3):460-473.
6. Chang Hsin H., Wang I.Chen An Investigation of User Communication Behavior in Computer Mediated Environments. Computers in Human Behavior 2008, 24(5):2336-2356.
7. Chen Hsiang, Wigand R.T., Nilan M.S. Optimal Experience of Web Activities. Computers in Human Behavior 1999, 15(5):585-608.
8. Chen Hsiang Flow on the Net: Detecting Web Users' Positive Affects and their Flow States. Computers in Human Behavior 2006, 22(2):221-233.
9. Chiou Jyh-Shen, Cheng Cathy Should a Company Have Message Boards on its Web Sites?. Journal of Interactive Marketing 2003, 17(3):50-61.
10. Choi Duke H., Kim Jeoungkun, Kim Soung H. ERP Training with a Web-based Electronic Learning System: The Flow Theory Perspective. International Journal of Human Computer Studies 2007, 65(3):223-243.
11. Chung Hwiman, Zhao Xinshu Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation. Journal of Computer-Mediated Communication 2004, 10(1). article 7. http://jcmc.indiana.edu/vol10/issue1/chung.html.
12. Cohen Jacob A Coefficient of Agreement for Nominal Scales. Educational and Psychological Measurement 1960, 20:37-46.
13. Coyle Jams R., Thorson Esther The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising 2001, 30(3):65-77.
14. Csikszentmihalyi Mihaly Beyond Boredom and Anxiety 1975, Jossey-Bass, San Francisco.
15. Daugherty Terry, Li Hairong, Biocca Frank Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience. Psychology and Marketing 2008, 25(7):568-586.
16. eMarketer Small Businesses' Online Plans [electronic version] retrieved July 7, 2009, from. http://www.emarketer.com/Article.aspx?R=1006847.
17. Finneran Christina M., Zhang Ping Flow in Computer-mediated Environments: Promises and Challenges. Communications of the Association for Information Systems 2005, 15:82-101.
18. Fiore Ann M., Jin Hyun-Jeong, Kim Jihyun For Fun and Profit: Hedonic Value from Image Interactivity and Responses Toward an Online Store. Psychology and Marketing 2005, 22(8):669-694.
19. Fortin David R., Dholakia Ruby R. Interactivity and Vividness Effects on Social Presence and Involvement with a Web-based Advertisement. Journal of Business Research 2005, 58(3):387-396.
20. Garson G.D. Factor Analysis retrieved on March 20, 2009, from. http://faculty.chass.ncsu.edu/garson/PA2765/factor.htm.
21. Ghose Sanjoy, Dou Wenyu Interactive Functions and their Impacts on the Appeal of Internet Presence Sites. Journal of Advertising Research 1998, 38(2):29-43.
22. Hayes Andrew F. Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium. Communication Monographs 2009, 76(4):408-420.
23. Hoffman Donna L., Novak Thomas P. Marketing in Hypermedia Computer-mediated Environments: Conceptual Foundations. The Journal of Marketing 1996, 60(3):50-68.
24. Hoffman Donna L., Novak Thomas P. Flow Online: Lessons Learned and Future Prospects. Journal of Interactive Marketing 2009, 23(1):23-34.
25. Huang Ming-Hui Designing Web Site Attributes to Induce Experiential Encounters. Computers in Human Behavior 2003, 19(4):425-442.
26. Huang Ming-Hui Flow, Enduring, and Situational Involvement in the Web Environment: A Tripartite Second-order Examination. Psychology and Marketing 2006, 23(5):383-411.
27. Huang Li-Ting, Chen-An Chiu, Kai Sung, Cheng-Kiang Farn A Comparative Study on the Flow Experience in Web-based and Text-based Interaction Environments. Cyberpsychology, Behavior and Social Networking 2009, 14(1-2):3-11.
28. Johnson Grace J., Bruner Gordon C., Kumar Anand Interactivity and its Facets Revisited. Journal of Advertising 2006, 35(4):35-52.
29. Kim Juran, McMillan Sally J. Evaluation of Internet Advertising Research. Journal of Advertising 2008, 37(1):99-112.
30. Koh Yoon J., Sundar S.Shyam Heuristic vs. Systematic Processing of Specialist vs. Generalist Sources in Online Media. Human Communication Research 2009, 36(2):103-124.
31. Korzaan Melinda L. Going with the Flow: Predicting Online Purchase Intentions. The Journal of Computer Information Systems 2003, 43(4):25-31.
32. Li Hairong, Daugherty Terry, Biocca Frank Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence. Journal of Advertising 2002, 31(3):43-57.
33. Liu Yuping, Shrum L.J. What Is Interactivity and Is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness. Journal of Advertising 2002, 31(4):53-64.
34. Liu Yuping Developing a Scale to Measure the Interactivity of Web Sites. Journal of Advertising Research 2003, 43(2):207-216.
35. Liu Yuping, Shrum L.J. A dual-proecess model of interactivity effects. Journal of Advertising 2009, 38(2):53-68.
36. Macias Wendy A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising. Journal of Current Issues & Research in Advertising 2003, 25(2):31-44.
37. MacKinnon David P., Krull Jennifer L., Lockwood Chondra M. Equivalence of the Mediation, Confounding and Suppression Effect. Prevention Science 2000, 1(4):173-181.
38. MacKinnon David P., Lockwood Chondra M., Hoffman Jeanne M., West Stephen G., Sheets Virgil A Comparison of Methods to Test Mediation and Other Intervening Variable Effects. Psychological Methods 2002, 7(1):83-104.
39. McMillan Sally J., Hwang Jang-Sun Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity. Journal of Advertising 2002, 31(3):29-42.
40. Nel Deon, van Niekerk Raymond, Berthon Jean-Paul, Davies Tony Going with the Flow: Web Sites and Customer Involvement. Internet Research 1999, 9(2):109-116.
41. Novak Thomas P., Hoffman Donna L., Yung Yiu-Fai Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. Marketing Science 2000, 19(1):22-42.
42. Petty Richard E., Cacioppo John T. From Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1986, Springer-Verlag, New York.
43. Preacher Kristopher J., Hayes Andrew F. SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models. Behavior Research Methods, Instruments, & Computers 2004, 36(4):717-731.
44. Rettie Ruth An Exploration of Flow During Internet Use. Internet Research 2001, 11(2):103-113.
45. Sicilia Maria, Ruiz Salvador, Munuera Jose L. Effects of Interactivity in a Web Site: The Moderating Effect of Need for Cognition. Journal of Advertising 2005, 34(3):31-45.
46. Skadberg Yongxia X., Kimmel James R. Visitors' Flow Experience while Browsing a Web Site: Its Measurement, Contributing Factors and Consequences. Computers in Human Behavior 2004, 20(3):403-422.
47. Song Ji H., Zinkhan George M. Determinants of Perceived Web Site Interactivity. Journal of Marketing 2008, 72(2):99-113.
48. Steuer Jonathan Defining Virtual Reality - Dimensions Determining Telepresence. Journal of Communication 1992, 42(4):73-93.
49. Sundar S.Shyam Theorizing Interactivity's Effects. The Information Society: An International Journal 2004, 20(5):385-389.
50. Thompson Bruce Exploratory and Confirmatory Factor Analysis: Understanding Concepts and Applications 2004, American Psychological Association, Washington DC.
51. Trevino Linda K., Webster Jane Flow in Computer-mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts. Communication Research 1992, 19(5):539-573.
52. Van Noort Guda, Willemsen Lotte M. Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms. Journal of Interactive Marketing 2012, 26(3):131-140.
53. Voorveld Hilde A.M., Neijens Peter C., Smit Edith G. Consumers' Responses to Brand Web Sites: An Interdisciplinary Review. Internet Research 2009, 19(5):335-365.
54. Voorveld Hilde A.M., Neijens Peter C., Smit Edith G. The Relation Between Actual and Perceived Interactivity: What Makes the Web Sites of Top Global Brands Truly Interactive?. Journal of Advertising 2011, 40(2):77-92.
55. Webster Jane, Trevino Linda K., Ryan Lisa The Dimensionality and Correlates of Flow in Human-computer Interactions. Computers in Human Behavior 1993, 9(4):411-426.
56. Wu Guohua The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Web Site. Journal of Interactive Advertising 2005, 5(2). http://www.jiad.org/article61.
57. Wu Jyh-Jeng, Chang Yong-Sheng Towards Understanding Members' Interactivity, Trust, and Flow in Online Travel Community. Industrial Management & Data Systems 2005, 105(7):937-954.
58. Zeithaml Valarie A., Parasuraman A., Malhotra Arvind Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge. Journal of the Academy of Marketing Science 2002, 30(4):362-375.