Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness

Journal of Consumer Research

Volumn 36, Issue 5, 2010, Pages 735-747

  Lee, Angela Y ^a   Keller, Punam Anand ^b   Sternthal, Brian ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950215825     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/605591     Document Type: Article

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