The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior?

Journal of Communication

Volumn 56, Issue 1, 2006, Pages 110-132

  Kalyanaraman, Sriram ^a   Sundar, Shyam ^b  

^a University of North Carolina at Chapel Hill   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CULTURAL IDENTITY; INTERNET; PSYCHOLOGY;

EID: 33644847837     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2006.00006.x     Document Type: Article

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